The Brazilian Keratin treatment, also known as Escova Progressiva or just Brazilian Keratin, has become popular around the world over the last few years, after South American stylists pioneered the system a decade ago.
Since then the Brazilian Keratin Treatment has taken the world by storm
And the reason is simple. Brazil is a very big country, with many different ethnic blends and races of people. It’s also very hot and it rains a lot!
That means a huge demand for products to fight both the effects of high humidity and combat unwanted frizz. It also means Brazilian straightening products have to deliver serious results, and not just promise to tame frizz.